Autumn also has a strong association with the end of summer holiday and the start of a new school year, particularly for children in primary and secondary education. “Back to School” advertising and preparations usually occurs in the weeks leading to the beginning of autumn.
Television stations and networks, particularly in North America, traditionally begin their regular seasons in autumn, with new series and new episodes of existing series debuting mostly during late September or early October (series that debut outside the fall season are usually known as mid-season replacements). A sweeps period takes place in November to measure Nielsen Ratings.
Similar examples may be found in Irish poet William Butler Yeats’ poem The Wild Swans at Coole where the maturing season that the poet observes symbolically represents his own aging self. Like the natural world that he observes, he too has reached his prime and now must look forward to the inevitability of old age and death. French poet Paul Verlaine’s “Chanson d’automne” (“Autumn Song”) is likewise characterized by strong, painful feelings of sorrow. Keats’ To Autumn, written in September 1819, echoes this sense of melancholic reflection, but also emphasizes the lush abundance of the season.