A graphic designer is a professional within the graphic design and graphic arts industry who assembles together images, typography, or motion graphics to create a piece of design. Graphic designers also sometimes responsible for typesetting, illustration, user interfaces, and web design.
A Bachelor’s degree or certificate from an accredited trade school is usually considered essential for a graphic design position. After a career history has been established, though, the graphic designer’s experience and number of years in the business are considered the primary qualifications.
Graphic design relates heavily to corporate identity, the branding, and “persona” of a corporation. Branding originated in the late 1890s and not only did it emerge as corporate identity, but it also signified corporate quality. Many might recognize the process of “branding” a hot iron symbol or logo onto an animal’s body to differentiate other cattle.
- Files going to press are generally printed at 300 dots per inch. As a result, the file size can become very large, depending upon the photos and graphics used in it.
- InDesign, CorelDRAW, or QuarkXPress make it possible to work with large multiple page layouts, such as catalogs and booklets.
- Since InDesign, CorelDRAW, and QuarkXPress the original file, linking to the graphics and images, the designer can change the “original file” and it will update all instances throughout the document to save time.
Branding your business or any other type of asset that requires an identity does help one to be recognized in a commercialized industry. Exceptional graphic designers can easily create a brand that fits the company as well as define it through one simple logo.
Fifty years ago, the graphic designer’s portfolio was usually a black book or large binder in which samples of the artist’s best printed pieces were carried to show prospective clients or employers. Printed pieces are often protected inside by being mounted on boards or slipped into Acetate sleeves.
Since the 1990s, portfolios have become increasingly computer digitized and now may be entirely digitized and available on the Internet, or on CD, DVD, or via email.